Natural flavor. 100% Australian owned. Preservative free. Low salt. Est. 1927. Proudly Still in Australian Hands: Darrell Lea has been making Australia's finest chocolates, freshest liquorice and most delectable confectionery since 1927. Our most famous invention is soft-eating liquorice that we invented in a small factory under the iconic arches of the Sydney Harbour Bridge. We're immensely proud that we're still 100% Australian-owned and 100% Australian-loved. Loved by Aussie Mums and Dads and Nanas and Grandpas and lots of little kids all across the country. Lea Legends No. 7: When Life Gives You Strawberries: Ever the doting son, Darrell Lea spent an entire year collecting fresh strawberries for his mother in a 10ft tall jar. Thousands upon thousands he had. He used them for everything - strawberry smoothies, strawberry furniture, even strawberry garden ornaments. By the end of the far his mother said, The only thing you haven't used them for is liquorice. Don't I feel silly, he said (wearing a suit of strawberries). Color and flavor derived from natural sources. This product left us in fresh & perfect condition. Should it not meet your expectations, please return it to your place of purchase. No artificial flavors. Vegetarian Society approved.